BMW JOY Rucksack. Joy on the go: this contemporary rucksack combines an appealing shape with plenty of functionality. Take the carry strap with integrated mobile phone holder, the two fleece-lined multimedia sections with watertight zip, the adjustable across-body strap and practical neoprene handles, and the special compartMen's for docuMen's, pens, flight tickets and magazines. A large, fleece-edged open section and the insulated, watertight drinks compartment provide generous storage options. The padded side pockets can fit all standard 17" laptops and accessories. And the padded back area provides even more carrying comfort thanks to a special airflow system. To add some visual joy, the rucksack was kitted out with a fashionable BMW pin, a "JOY TRAVELS IN STYLE" tag and our JOY wordmark at the front.